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Women have very different financial needs than men and are more likely to require financial intervention or life-stage financial advice. In addition women access information differently to men and can respond differently to the same information.
The Commonwealth, States, Territories and New Zealand Ministers’ Conference on the Status of Women (MINCO) has developed the discussion paper Effectively communicating superannuation and financial literacy messages to women during their different life-stages and an accompanying summary guide. Your guide to effectively communicating superannuation and financial literacy messages to women.
These documents aim to assist a wide range of organisations developing information about superannuation, including policy makers, community organisations and financial institutions with best-practice advice on how to better develop financial information specifically targeted at women.
Your
guide to effectively communicating superannuation and financial literacy
messages to women 
253kb
Effectively
communicating superannuation and financial literacy messages to women during
their different life-stages
709kb
